Webapper provides application development services to SaaS startups and emerging organizations. Our blog includes articles on core concepts, industry news, and important trends in SaaS.
From original vision to bug fixes, the right cornerstone staff will help keep your SaaS ship seaworthy. And the captain of the ship, in most cases, is an excellent SaaS product manager. Here's our take on what that entails.
HR is certainly a critical element of business strategy, especially building and selling software. Bad hiring sets you back, while good moves pay huge dividends. We’d suggest looking at these 8 critical hires for any SaaS team. At some point, you’ll probably consider (or act on) hiring all of them.
We've seen a rising number of SaaS unicorns and decacorns, businesses that grab huge audiences. Whether you do a case study on Slack or MailChimp or Atlassian, you'll find they have some common characteristics. To illustrate how they grew to be so successful, we'll outline 7 essential features that your SaaS company should offer like they did.
The underlying promise of SaaS is "better, faster, cheaper" for both software developers and the users of the systems. An area we want to explore is SaaS integrations, which provide both sides with even more benefits (but a few challenges too).
For the past few years, Webapper has built its business around some key performance indicators. And with minimal disruption, we've silently pivoted and improved our business. We were able to make transformational progress by setting goals and making our entire team aware of the plan. In fact, our team is all involved in setting up our Objectives & Key Results (OKRs). Here's our guide to finding success in SaaS using OKRs.
What happens if you're struggling with the initial capture of qualified leads? It can certainly happen for both new products and mature ones. Building up revenue requires having ample new opportunities to surpass any customers who churn out. So if your sales need a boost, you may want to develop or improve your SaaS sales funnels.
As a long-time SaaS development company, working with a variety of applications over the years, we see the importance of delivering a superior customer experience. SaaS growth is greatly impacted by maximizing customer retention. Customer churn creates a leaky boat, making the goal to quickly get customers to a point where they find value in your SaaS offering. And a powerful tool in that arsenal is building out people, processes, and technology to manage SaaS customer success.
Nearly all SaaS businesses are subscription-based. Growth depends on adding new customers and retaining existing customers. Customer attrition (churn) is the polar opposite of customer retention. SaaS churn is unavoidable -- for a variety of reasons, customers will move on. For a healthy product, it's important to minimize SaaS churn and maximize customer retention.
No matter the technique used, it’s essential for SaaS providers to invest in development of a smooth onboarding process. Failure to do so almost guarantees low adoption rates and high customer turnover.
Process is corporate DNA at Webapper... With that backdrop, we want to share our guidelines for an effective SaaS product development process. If you're considering developing a software as a service offering, these tips are for you.
