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SaaS

Webapper provides application development services to SaaS startups and emerging organizations. Our blog includes articles on core concepts, industry news, and important trends in SaaS.

7 Essential Features Your SaaS Company Should Offer

We've seen a rising number of SaaS unicorns and decacorns, businesses that grab huge audiences. Whether you do a case study on Slack or MailChimp or Atlassian, you'll find they have some common characteristics. To illustrate how they grew to be so successful, we'll outline 7 essential features that your SaaS company should offer like they did.

7 Essential Features Your SaaS Company Should Offer2023-05-18T20:51:28-07:00

SaaS Integrations

The underlying promise of SaaS is "better, faster, cheaper" for both software developers and the users of the systems. An area we want to explore is SaaS integrations, which provide both sides with even more benefits (but a few challenges too).

SaaS Integrations2022-09-14T22:26:21-07:00

Finding Success in SaaS Using OKRs

For the past few years, Webapper has built its business around some key performance indicators. And with minimal disruption, we've silently pivoted and improved our business. We were able to make transformational progress by setting goals and making our entire team aware of the plan. In fact, our team is all involved in setting up our Objectives & Key Results (OKRs). Here's our guide to finding success in SaaS using OKRs.

Finding Success in SaaS Using OKRs2022-10-05T16:17:49-07:00

SaaS Sales Funnels

What happens if you're struggling with the initial capture of qualified leads? It can certainly happen for both new products and mature ones. Building up revenue requires having ample new opportunities to surpass any customers who churn out. So if your sales need a boost, you may want to develop or improve your SaaS sales funnels.

SaaS Sales Funnels2022-10-05T16:18:34-07:00

SaaS Customer Success

As a long-time SaaS development company, working with a variety of applications over the years, we see the importance of delivering a superior customer experience. SaaS growth is greatly impacted by maximizing customer retention. Customer churn creates a leaky boat, making the goal to quickly get customers to a point where they find value in your SaaS offering. And a powerful tool in that arsenal is building out people, processes, and technology to manage SaaS customer success.

SaaS Customer Success2022-09-14T22:27:45-07:00

Minimizing SaaS Churn and Maximizing Customer Retention

Nearly all SaaS businesses are subscription-based. Growth depends on adding new customers and retaining existing customers. Customer attrition (churn) is the polar opposite of customer retention. SaaS churn is unavoidable -- for a variety of reasons, customers will move on. For a healthy product, it's important to minimize SaaS churn and maximize customer retention.

Minimizing SaaS Churn and Maximizing Customer Retention2022-10-05T16:19:09-07:00

Who Owns SaaS Data

With our growing reliance on the cloud and SaaS, it becomes increasingly important to pay attention to the details embodied in agreements. Think about your organization's exposure if your vendor has a data breach. What happens if there are outages? And an issue we'll review today, who owns the SaaS data?

Who Owns SaaS Data2023-04-27T18:37:43-07:00
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