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SaaS

Webapper provides application development services to SaaS startups and emerging organizations. Our blog includes articles on core concepts, industry news, and important trends in SaaS.

22 Ideas to Improve SaaS Customer Retention

Improving customer retention is imperative for SaaS companies. For metrics-driven SaaS companies, retention is a high priority KPI. Focusing on delighting customers and enriching their journey leads to success. We've assembled some straightforward ideas to improve SaaS customer retention.

22 Ideas to Improve SaaS Customer Retention2023-08-23T13:36:53-07:00

SaaS Release Management

Seamlessly deploying software updates and new versions is crucial for SaaS companies to be competitive. Release management is the orchestration of building, testing, and deploying software releases. For SaaS companies operating at rapid speed, mastering release management is essential to push frequent upgrades while maintaining quality service.

SaaS Release Management2023-08-09T10:44:56-07:00

SaaS Disasters

When SaaS providers make such mistakes, clients suffer -- and they may 'vote with their feet' as a result. We'll explore a few SaaS disasters and offer prescriptions for preventing and remedying them when they occur.

SaaS Disasters2023-08-01T11:49:16-07:00

The Importance of Сreating a Great SaaS UI/UX Design

Customer experience is an essential flywheel element for growth in SaaS. The product experience IS the customer experience. Great user experiences drive higher conversions, retention and expansion. A solid UX guides users intuitively, establishes credibility, and builds brand loyalty. Because UX is critical, we share our insights on creating great UI/UX design for SaaS products.

The Importance of Сreating a Great SaaS UI/UX Design2023-07-25T13:41:16-07:00

9 Product Challenges for New SaaS Companies

We are connoisseurs of our own SaaS development dog food. -- we practice the methods we prescribe here on our blog for our own SaaS product and for those we build for others. We believe in these methods after seeing them work across a variety of markets & industries. We recently had an interaction with a startup, and we felt obligated to share a list of product challenges for new SaaS companies. As habitual problem solvers, we'll also prescribe what to do about them.

9 Product Challenges for New SaaS Companies2023-07-20T14:37:39-07:00

Overcoming Challenges in SaaS Sales Cycles

As a company that works on several SaaS offerings, we're well aware of the immense pressures on SaaS providers. One of the most pressing areas is sales, the lifeblood of the product. Assuming the idea is good, the product works, and marketing has built a pipeline of leads, then it's up to the sales team to bring home the deals. But sometimes it takes time...so let's take a look at SaaS sales cycles and look for ways to overcome obstacles to growth and success.

Overcoming Challenges in SaaS Sales Cycles2023-07-12T10:08:25-07:00

SaaS Lead Generation

Generating qualified leads is essential for growing a SaaS product. As a team that not only builds SaaS products for others, we also practice what we preach on our own SaaS solution. Here are some ideas we use for SaaS lead generation, and perhaps your organization could employ a few of these tactics too.

SaaS Lead Generation2023-05-16T20:42:11-07:00

Scaling SaaS

Scaling your SaaS solution requires strategic planning, a focus on sustainable revenue growth, investment in infrastructure, iteration of processes, attention to customer satisfaction, and diligent effort with security. While each of these areas are essential in establishing your SaaS foundation, their challenges and impact magnify as you grow.

Scaling SaaS2023-05-09T18:49:20-07:00

Go To Market Strategy for a SaaS Product

When launching a new SaaS product, you need a plan to maximize your ability to launch and acquire new customers. Your Go To Market strategy should focus on defining the unique characteristics of your product and demonstrating how it addresses needs of the target market. After working on a number of startups and SaaS launches, we see four cornerstones for a successful go to market strategy for a SaaS product.

Go To Market Strategy for a SaaS Product2023-04-26T21:46:04-07:00
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