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SaaS

Webapper provides application development services to SaaS startups and emerging organizations. Our blog includes articles on core concepts, industry news, and important trends in SaaS.

Fire Ready Aim: How SaaS CEOs Waste Valuable Resources

SaaS businesses must be nimble. Put out an MVP, market it, get feedback, iterate. The early days are often chaotic, with experiments in every part of the organization. Unfortunately, the frantic pace can cloud judgments. Instead of Ready, Aim, Fire, SaaS CEOs -- confusing agility with organization -- jumble the order. We've seen SaaS CEOs waste valuable resources numerous times in our community and muddled through this challenge ourselves. Let's turn Fire Ready Aim into the right sequence for SaaS.

Fire Ready Aim: How SaaS CEOs Waste Valuable Resources2024-04-04T13:39:09-07:00

Research for SaaS White Papers

If you're a SaaS solution provider, you can leverage customer data to create white papers as part of a marketing strategy that strengthens your positioning. White papers are beneficial to SaaS marketing -- they provide in-depth analysis and insights into industry challenges. They establish credibility, showcase thought leadership, educate prospects, and generate leads. We'll share some ideas on how to conduct research for SaaS white papers for your marketing strategy.

Research for SaaS White Papers2024-03-27T14:47:36-07:00

Strategic Partnerships for SaaS

Like email marketing and product led growth, partnering can be an effective channel for growth in SaaS. Strategic partnerships can empower SaaS companies to facilitate industry expansion, enable tighter integrations with complementary services, and provide access to established ecosystems. Ultimately, strategic partnerships for SaaS platforms can be instrumental in driving innovation, increasing credibility, and fueling mutual growth.

Strategic Partnerships for SaaS2024-03-07T15:12:50-08:00

10 Ideas for Blog Posts to Drive SaaS Website Traffic

Investing in a consistent blog strategy for a SaaS website can yield the long term benefits of organic traffic. Blog posts, when optimized with relevant keywords and high-quality content, act as evergreen resources that continuously draw in a targeted audience. Here are 10 ideas for blog posts that can drive SaaS website traffic.

10 Ideas for Blog Posts to Drive SaaS Website Traffic2024-02-28T09:33:46-08:00

Effective Email Marketing for SaaS

Despite claims that email marketing is dead, it remains alive and well, a viable marketing channel for SaaS vendors. The key to success is using this channel properly. Email campaigns enable instant communication that keeps the audience informed about promotions, updates, and personalized offers. Let's look at how you can manage effective email marketing for SaaS solutions.

Effective Email Marketing for SaaS2024-02-26T10:11:11-08:00

Adapting to Technological Changes as Your SaaS Platform Matures

We've been in the software industry a long time. We've watched the rise of object-oriented programming to enable event-driven & modular systems, the emergence of web apps to replace desktop software, and the explosion of SaaS to simplify global remote access, Technology is always on the move. Adapting to technological changes is essential for the long-term success and relevance of your platform. Let's take a look at a strategic plan to leverage technological advancements as your SaaS platform matures.

Adapting to Technological Changes as Your SaaS Platform Matures2024-02-28T14:05:58-08:00

Drive More Conversions from Free Trials of SaaS

Maximizing conversions from SaaS free trials to paid subscriptions requires a well-designed strategy that focuses on providing value, building trust, and guiding users through a smooth user experience. Let's delve deeper into each component of a strategy to drive more conversions from free trials to paid SaaS subscriptions.

Drive More Conversions from Free Trials of SaaS2024-01-31T10:29:52-08:00

SaaS Onboarding Mistakes

As a SaaS developer for others (as well as ourselves), we see many common mistakes in the workflows after a customer signs up. SaaS onboarding mistakes can hinder growth and stability of SaaS companies. Recognizing these pitfalls is essential for refining onboarding strategies. We outline common SaaS onboarding mistakes to help you identify and remedy them.

SaaS Onboarding Mistakes2024-01-24T12:09:44-08:00

Viral Marketing in SaaS

Launching your SaaS platform into the viral vortex is like riding a tech rollercoaster with a side of humor. Get instant buzz, skyrocketing user numbers, and potential unicorn status...or risk over-hype, server meltdowns, and, heaven forbid, the dreaded meme backlash. It can be a wild ride – a digital storm with a chance of chaos. Viral marketing for SaaS vendors involves strategic approaches tailored to the tech-savvy audience.

Viral Marketing in SaaS2024-01-17T11:38:37-08:00
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