Webapper consults with many SMBs. We share our knowledge and experience on business topics to help fuel manageable business growth.
What happens if you're struggling with the initial capture of qualified leads? It can certainly happen for both new products and mature ones. Building up revenue requires having ample new opportunities to surpass any customers who churn out. So if your sales need a boost, you may want to develop or improve your SaaS sales funnels.
As a long-time SaaS development company, working with a variety of applications over the years, we see the importance of delivering a superior customer experience. SaaS growth is greatly impacted by maximizing customer retention. Customer churn creates a leaky boat, making the goal to quickly get customers to a point where they find value in your SaaS offering. And a powerful tool in that arsenal is building out people, processes, and technology to manage SaaS customer success.
Nearly all SaaS businesses are subscription-based. Growth depends on adding new customers and retaining existing customers. Customer attrition (churn) is the polar opposite of customer retention. SaaS churn is unavoidable -- for a variety of reasons, customers will move on. For a healthy product, it's important to minimize SaaS churn and maximize customer retention.
No matter the technique used, it’s essential for SaaS providers to invest in development of a smooth onboarding process. Failure to do so almost guarantees low adoption rates and high customer turnover.
In a recent conversation with Webapper, a lead developer said “In order to ship on time, I just need more time to code.” He went on to say “If I didn’t have to spend all this time on the product roadmap, I could ship on time.” After three decades in software development, these statements sound significant alarm bells...
Webapper's crystal ball is out, and we're looking at what we see for the coming year. Our industry learned many lessons in 2021, and that drives our strategies for next year. Here are 10 technology predictions for 2022.
Closing out the year affords the chance to see what went right, what went wrong, and what to do next. We wanted to share our insights to help you. Here are 7 critical areas for your information technology annual review.
Technical debt arises because the early days of projects are foundational but also hurried. Over time, a variety of challenges pile on to increase it. We explain the various types of technical debt, their impact, and how you can pay it down.
If you're marketing (or planning to market) software as a service, you have a significant amount of work ahead. Having worked on a few different SaaS products, we have seen the difficulties firsthand. When marketing works, it's super fun. When prospects ignore you, it's demotivating. We'll outline a strategic framework for creating your foundation for SaaS marketing.
If you're interested in this title, you either thought the headline was nuts or you read the term(s) somewhere and googled to find out what it means. Welcome to our cloud, where we frequently teach cloud computing concepts related to cloud economics. PURI NURI AURI are just that: ways to structure your cloud account to minimize expenses.
