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Business

Webapper consults with many SMBs. We share our knowledge and experience on business topics to help fuel manageable business growth.

Overcoming Challenges in SaaS Sales Cycles

As a company that works on several SaaS offerings, we're well aware of the immense pressures on SaaS providers. One of the most pressing areas is sales, the lifeblood of the product. Assuming the idea is good, the product works, and marketing has built a pipeline of leads, then it's up to the sales team to bring home the deals. But sometimes it takes time...so let's take a look at SaaS sales cycles and look for ways to overcome obstacles to growth and success.

Overcoming Challenges in SaaS Sales Cycles2023-07-12T10:08:25-07:00

How to Prevent and Manage Scope Creep

We've been working on some projects recently where the goal posts...moved. It's a common pattern in software development, especially with fast-paced businesses. In the old days of waterfall development, perhaps it was harder to do, but systems often arrived late, out of date, and brittle. With an agile approach, changes are faster and easier to include, which can create problems. Since it's a continuous challenge in software development -- especially in SaaS -- we explain how to prevent and manage scope creep.

How to Prevent and Manage Scope Creep2023-07-07T11:54:27-07:00

SaaS Lead Generation

Generating qualified leads is essential for growing a SaaS product. As a team that not only builds SaaS products for others, we also practice what we preach on our own SaaS solution. Here are some ideas we use for SaaS lead generation, and perhaps your organization could employ a few of these tactics too.

SaaS Lead Generation2023-05-16T20:42:11-07:00

Scaling SaaS

Scaling your SaaS solution requires strategic planning, a focus on sustainable revenue growth, investment in infrastructure, iteration of processes, attention to customer satisfaction, and diligent effort with security. While each of these areas are essential in establishing your SaaS foundation, their challenges and impact magnify as you grow.

Scaling SaaS2023-05-09T18:49:20-07:00

Go To Market Strategy for a SaaS Product

When launching a new SaaS product, you need a plan to maximize your ability to launch and acquire new customers. Your Go To Market strategy should focus on defining the unique characteristics of your product and demonstrating how it addresses needs of the target market. After working on a number of startups and SaaS launches, we see four cornerstones for a successful go to market strategy for a SaaS product.

Go To Market Strategy for a SaaS Product2023-04-26T21:46:04-07:00

The Case for Private SaaS

As security challenges mount for enterprise customers, we see an emergence of private SaaS solutions. Enterprises and large organizations who need major customizations to the system, stringent security, or definitive control over their environment use private SaaS (dedicated SaaS). Private SaaS differs from multi-tenant SaaS model. Rather than a single instance of software being shared by customers, each customer has their own environment.

The Case for Private SaaS2023-04-26T20:52:09-07:00

Artificial Intelligence & Machine Learning in SaaS

AI is permeating everyday life at a rapid clip, especially with the emergence of ChatGPT. But we've only scratched the surface. SaaS applications will see strong growth in AI integrations, including machine learning. The combination of AI/ML in SaaS is powerful, and it will dramatically impact our productivity and capabilities for years to come.

Artificial Intelligence & Machine Learning in SaaS2023-05-25T19:09:38-07:00

The Rise of Mobile-First SaaS

In SaaS, it's apparent that most products are developed for desktop first. Given the nature of our hybrid work environment today, many tech experts predict that mobile apps will become increasingly dominant. SaaS businesses that fail to offer mobile-friendly solutions risk losing customers and falling behind their competitors. We see a significant growth opportunity for mobile-first SaaS products.

The Rise of Mobile-First SaaS2023-04-05T19:50:32-07:00

The Rise of MicroSaaS

Software-as-a-Service is huge. A staggering 99% of companies will use at least one SaaS product by the end of 2023. SaaS niches are dominated by a handful of vendors. For example, in CRM, it's Salesforce, Hubspot, ClickUp and Monday. Competitive markets don't preclude innovation though -- we're seeing the emergence of micro solutions to augment these big players. Witness the rise of microSaaS products.

The Rise of MicroSaaS2023-03-30T21:32:25-07:00
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