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Business

Webapper consults with many SMBs. We share our knowledge and experience on business topics to help fuel manageable business growth.

SaaS vs. Services as Software

The digital business landscape has given rise to two commonly confused terms: Software as a Service (SaaS) and Service as Software. This comprehensive guide breaks down the fundamental differences between these transformative business concepts and explores their impact on modern organizations. We’ve written about Services as Software before but wanted to explain the differences in SaaS vs. Service as Software in more detail.

SaaS vs. Services as Software2025-01-21T15:02:24-08:00

The AI Data Revolution in SaaS

Let's talk about the elephant in your data warehouse. You've got terabytes of valuable data scattered across your systems, but how can you make sense of it all? That's been about as fun as a DDoS attack. But there's good news: the AI data revolution in SaaS is finally making data integration not just bearable, but actually transformative for your business. Here's what SaaS CEOs need to know about modern data integration.

The AI Data Revolution in SaaS2025-01-14T14:42:22-08:00

End-of-Year Checklist for SaaS Companies

As we’re wrapping up another wild year in tech, we wanted to share our checklist for closing out the year strong and setting up for a killer start to the next one. No fluff, just practical steps you can tackle in the next few weeks. We hope our end-of-the-year checklist for SaaS companies helps you.

End-of-Year Checklist for SaaS Companies2024-11-18T15:47:51-08:00

The Dark Side of SaaS Outbound Marketing

Let's get real about outbound marketing. While everyone's busy sharing their wins, we want to talk about the face-palm moments that can drain your funnel and give your whole team a headache. After seeing countless SaaS startups make these mistakes, here's the unvarnished truth about what can go wrong – and how to dodge these bullets.

The Dark Side of SaaS Outbound Marketing2024-11-05T09:44:22-08:00

Recession-Proof Your SaaS Business

You can't turn on the news without hearing of economic uncertainty. While everyone's busy doom-scrolling through recession headlines, you've got a SaaS company to run. The good news is you can recession-proof your SaaS business. With the right moves, your company can do more than just survive – it can thrive during tough times.

Recession-Proof Your SaaS Business2024-10-30T10:34:57-07:00

Sales-Led Growth for SaaS

If you're looking to skyrocket your company's growth, it's time to unlock the power of sales-led growth for SaaS. While product-led growth has been the talk of the town, sales-led growth strategies are proving more important for many SaaS businesses. We'll explore why sales-led growth for SaaS could be the missing piece in your growth puzzle and how to implement it effectively.

Sales-Led Growth for SaaS2024-10-21T13:38:14-07:00

5 SaaS Metrics You’re Probably Ignoring

Are you tired of staring at the same old metrics day in and day out? MRR, CAC, CLV – sure, they're important, but let's face it: they're the vanilla ice cream of the SaaS world. Delicious? Yes. Exciting? Not so much. But what if we told you there are secret ingredients that could take your SaaS sundae from "meh" to "mind-blowing"? We dive into five unconventional KPIs that could be the key to unlocking your next growth spurt.

5 SaaS Metrics You’re Probably Ignoring2024-10-15T10:05:33-07:00

Reactive vs. Proactive Customer Success in SaaS

Let's chat about a game-changer in the world of customer success: reactive vs. proactive approaches. If you're still playing catch-up with customer issues, it's time to flip the script and get ahead of the game. Since churn is a dreaded enemy of growth, we'll take an in-depth look at how to transform to a proactive customer success strategy to enhance SaaS growth.

Reactive vs. Proactive Customer Success in SaaS2024-10-07T14:21:19-07:00

Crush Your Q4 OKRs

If you're a SaaS CEO gearing up for Q4, let's make sure you end the year with a bang, not a whimper. Here's a no-nonsense guide to planning your Q4 objectives, complete with 22 tips that'll have you dominating like a boss (which, you know, you literally are).

Crush Your Q4 OKRs2024-09-23T09:47:56-07:00
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