Articles2024-12-05T08:25:40-08:00

STRATEGIC PLANNING FOR CLOUD APPLICATIONS

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Adding Segmentation to SaaS Sales

Adding segmentation to SaaS sales involves categorizing prospects based on shared traits, behaviors, or needs. SaaS vendors can segment sales to personalize marketing, address diverse customer needs, enhance engagement, optimize offers, and drive higher conversions and customer satisfaction. It's a great option to add to your SaaS marketing strategy for the new year. Here are some ideas on how you can segment.

Functions as a Service Use Cases

We started building serverless applications a couple of years ago. As part of that we've become quite familiar with the concept of Functions as a Service -- our CloudSee Drive product uses them extensively. Functions as a Service (FaaS) allow developers to run individual code functions in response to events, without managing any underlying infrastructure. We wanted to provide a look at FaaS use cases, including useful examples, business reasons, and potential drawbacks.

Outsourcing Software Development

As a long-time technology partner, we understand that considering whether to use an outsourced software development partner is a significant decision. It's not for everyone and doesn't always work out. Webapper has had hundreds of engagements, some short term and some stretching over a decade. Based on our experience, let's explore the advantages and disadvantages outsourcing software development partnership.

How to Create & Test a Great SaaS Value Proposition

Almost every SaaS product faces a competitive landscape where customers have countless options. A strong SaaS value proposition can be a foundational element for your success. It's the compass that guides marketing and sales, ensuring that your product addresses real customer needs, stands out in the market, and drives growth. We have prepared a plan to create and test a great SaaS value proposition, including how to research, formulate, test, and refine it.

Top 10 Reasons B2B SaaS Startups Fail

Launching a B2B startup is an exhilarating journey, but it’s also a road lined with daunting challenges that can lead to failure. As a SaaS development team with years of experience, we’ve watched startups stumble and we’ve seen others succeed. Let’s explore the top 10 reasons why B2B SaaS startups fail and the solutions to navigate these obstacles.

The Balancing Act of SaaS Security & User Experience

If you're a SaaS entrepreneur, we know that you're on a quest to build the next big thing. You've probably heard it a million times: "Security is paramount!" But guess what? User experience is increasingly important too. Let's dive into the high-wire act of balancing these two essential elements without losing your sanity (or your users).

The Art of Understanding User Needs and Expectations in SaaS

The heartbeat of SaaS success lies in our ability to understand the needs and meet and expectations of our users. The journey from a decent product to an exceptional one begins with a deep understanding of the people who use it. Let's explore why this understanding is crucial and how we can cultivate a user-centric mindset in our SaaS business.

Become More Customer-Centric in SaaS

A customer-centric approach in SaaS is not just advantageous -- it's essential for sustained success. Prioritizing customers ensures a product-market fit that fuels user engagement and loyalty, leading to higher retention rates and organic growth rates. To create a customer-centric approach within a SaaS company, it's essential to make a customer-first mindset an integral part of your culture. We share five ways to become more customer-centric in SaaS.

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