Both, actually. Wherever possible, we’re helping customers to adopt cloud design patterns, in order to modernize their applications, improve performance and scalability, and more. That said, it often entails a non-trivial effort to refactor applications in order to leverage good cloud design, so we have to balance this with whatever budget and time constraints may be in place. The fact of the matter is that even lift-and-shift migrations into the cloud will yield dramatic improvements over traditional hosting environments.